Tuesday, December 29, 2009

Domino's Pizza Recipe Reboot


With a really public display (evidenced by the "documentary" above), Domino's Pizza has changed its recipe to address the issues of its harshest critics.

Here's the thing: Domino's Pizza is a large food franchise, dependent on creating food that can be duplicated precisely on a large scale. This is what puts Domino's Pizza at a major disadvantage next to local pizza shops.

I tried a mini-pizza at a Domino's location near me in mid-town Manhattan, run by a team of South-Asians who seemed like they'd been running the business for about 20 minutes by the time I walked in. They all seemed panicked, screaming at each other in their native language, trying to deal with the pittance of customers they had.

The pizza? Still seemed like your basic franchised pizza dreck. Maybe a regular-sized pizza would (somehow) fare better. But here are some more detailed reviews, if you're curious:

SLICE reviews the new pizza.

EPIC PORTIONS reviews the new pizza.

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