Anthropomorphism
Nicholas Epley, Assistant Professor of Behavioral Science at the University of Chicago’s Graduate School of Business: “When people lack a sense of connection with other people, they are more likely to see their pets, gadgets or gods as human-like.”
Social scientists call this tendency “anthropomorphism.”
"Well, bless my stars, I do believe that's the saddest thing I've ever heard," opined the Gay Horse. "It's a good thing you're not THAT far gone, isn't it, Malice? What do you think, AFR?"
"BALDERDASH!" scowled the Average Frustrated Raccoon. "And PERQUACKEY, too!"
"I AM YOUR GOD, MALICE!" spat the Gay Horse. "Your pet, gadget and god! FEED ME!!!"
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