Thursday, May 09, 2013

Animated GIFs: A Type of Cinema...?

[Alexander Skarsgard in ZOOLANDER GIF]

Excerpt from A.D. JAMESON article, Are animated GIFs a type of cinema?:
...I proposed that cinema be thought of simply as “moving images.” Making that mental leap expands the cinema to include not just feature-length films and shorts, but also television shows, music videos, YouTube videos, video games, flash animations—and animated gifs. (I even argued that cinema should include certain “non-electronic” forms, such as flip books, magic lanterns, and shadow puppetry.) I won’t rehash that whole argument here; instead, I want to look solely at animated gifs. Are they cinema?
Thanks to Nick Gaffney for the interesting read.


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