Animated GIFs: A Type of Cinema...?

[Alexander Skarsgard in ZOOLANDER GIF]
Excerpt from A.D. JAMESON article, Are animated GIFs a type of cinema?:

...I proposed that cinema be thought of simply as “moving images.” Making that mental leap expands the cinema to include not just feature-length films and shorts, but also television shows, music videos, YouTube videos, video games, flash animations—and animated gifs. (I even argued that cinema should include certain “non-electronic” forms, such as flip books, magic lanterns, and shadow puppetry.) I won’t rehash that whole argument here; instead, I want to look solely at animated gifs. Are they cinema?

Thanks to Nick Gaffney for the interesting read.