The Endless GIF

Finally, a mainstream article about the art of the animated GIF.

"(MIA's) record label also employs an in-house GIF-maker, Jaime Martínez."

Um... there are jobs where they PAY YOU to make animated GIFs?! Hello, employers, I'm Mr. Animated GIF Maker!!! GET TO KNOW ME!!!

Also, what is it about MAD MEN that inspires so many animated GIFs?

And why are there so many versions of the Peggy Rider GIF and yet *mine* isn't the internet standard???