Saturday, March 01, 2014

Why "The Snow Queen" is called "Frozen" in the U.S.

Finally got around to seeing Disney's box office sensation "FROZEN", which is a lot better than I expected, mainly because the U.S. posters and trailers and the title itself made it look and sound like "ICE AGE". Just some whacky frolic in the snow! I had no idea what the movie was about going in except a talking snowman and, I don't know, snowball fights maybe.

Turns out, this is because marketing needs to be DUMBED THE HELL DOWN for the U.S. market.

I loathe the naming convention trend for these new Disney animated movies.

First, "Rapunzel" gets released as "Tangled".

Then, "The Snow Queen" gets released as "Frozen".

Iffin you're curious, I highly recommend reading this blog post detailing how TANGLED and FROZEN got their (U.S.) names. Excerpt:
Disney believed the word "princess" in the title of The Princess and the Frog made little boys not want to see the movie, therefore making it less money than it could have made. They decided to change the title from "Rapunzel" to "Tangled" to get the biggest audience possible. "Tangled" made $590,721,936 dollars and was the company's biggest hit since "The Lion King", believe it or not. It also brought back Disney animation and more impressively Disney CG animation, after a rough decade of flops like Chicken Little, Meet the Robinsons, Dinosaur and Bolt.
Imagine if "Snow White and the Se7en Dwarves" were called "Hunted"!

"Cinderella"? "Glassed"!

"The Little Mermaid"? "Overboard"!

Because of risk-averse corporate logic, DISNEY is renaming all their animated films so that they sound like generic, 80s Goldie Hawn comedies.

In the U.S. only, of course. The rest of the world gets movies with classic names. We get the dummy versions.


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