Jacked
Romanek is terrific at exploiting an artist's unique appeal. In "Scream", he manages to perfectly capture Michael Jackson's anime-like features. Unlike Martin Scorsese's "Bad" wherein MJ seems miscast as a tough-guy in his own video, or any of the videos that try to cast MJ as a skirt-chasing lothario, Romanek doesn't try to unnaturally thug up Michael Jackson. Instead, he enhances Michael Jackson's strengths/essence: his doll-like features, his sense of alienation, his undeniable dance skills. Romanek understands the unique art-form of music videos. He's not trying to make a short film. In that way, he excels where the big-name feature directors fall a bit short in the medium.
Romanek also managed to create a video that looks utterly gorgeous but also somehow humanizes both Michael Jackson and Janet Jackson in a way they both needed. You get the sense that Michael and Janet had *fun* making this. Glimpses of sibling rivalry/one-up-manship. A playfulness that seems more real than in most of their other clips.
The Warhol reference is apt in the video. This is some serious pop art. It's a shame that MJ didn't have more genuine hits of this caliber later in his life. The video and song are super-slick but they also seem strangely heartfelt.
The video simultaneous casts Michael Jackson as an alien and humanizes him. Quite a feat.
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