Postmodern Advertisements

Picture of a Heineken bottle along with some U.S. Open logos and the words,

"Get Ready For A Tennis Pun Using 'Love'."

The ads say to the audience, "Look, we're sponsoring the U.S. Open.  We won't insult your obvious intelligence by running the cliches that other ad agencies would have us run.  This is just what we do for business.  Just like you're on this train to earn your keep.  So let's dispense with these old advertising tropes.  You're on our side. You're cool -- that's why we know we can joke with you like this.  Because you get it!  Isn't it fun to be cool like us?  Drink beer."

Happy 9/11, America.